Alex Garbutt

HomeBuyerLeads

• Co-founded a bootstrapped B2B SaaS platform providing property data to tradespeople for lead generation. As the sole owner of sales and marketing, I built and optimised a full acquisition engine spanning paid ads, cold email, SEO, and content.
• Managed and delivered SEO and digital marketing alongside cold email and paid ads (Meta) to drive traffic to technology-as-marketing funnels for lead generation. Generated a consistent source of new customers at a 3.5:1 LTV:CAC ratio.
• Implemented A/B testing program for paid ads funnel, from ad creative down to lead magnet, reducing cost per lead by over 50%, with an average landing-page-to-lead rate of 21%.
• Scaled acquisition from paid ads to organic SEO and content averaging 16k impressions and 100 clicks per week, reducing dependency on paid spend and driving down CAC by 26%.
• Worked closely with the product function to maintain a tight feedback loop between what customers wanted and what we were shipping, including defining product requirement documents, UI/UX work and user acceptance testing.

Roboteer

• Co-founded a bootstrapped B2B SaaS business building process automation tools for block and property management businesses, acquiring customers and growing revenue with no external funding.
• Owned all revenue from zero: defined ICPs, built contact sequences suited to long, high-touch sales cycles, and sold directly to C-Suite at businesses ranging from SME to enterprise.
• Grew to £3k MRR in 18 months through lean, innovative acquisition. Primarily cold email, SEO, partnerships, and digital content. Keeping CAC minimal without paid channels.
• Ran regular "time saved" reports quantifying manual effort vs. automation effort for each account, creating upsell opportunities and driving expansion, with 73% of MRR coming from expansion revenue.
• Negotiated an official API integration with Reapit, a partnership that is highly competitive to secure unlocking access to a marketplace and distribution channel of over 3,000 ideal target customers.

Money Mover

• Joined as Business Analyst at a seed-funded B2B payments and foreign exchange platform, promoted to Product Manager in 2017. Solely responsible for the product function, owning the full pipeline from customer feedback and goal-setting through to requirements, build, and UAT in a complex, compliance-heavy fintech environment.
• Owned the API integration with payments provider CurrencyCloud, managing requirements, triaging issues, and coordinating updates to ensure uptime and rapid incorporation of product improvements.
• Led the internal sanctions screening and suspicious activity reporting tool, reducing external data requests from banking partners by 63%.
• Delivered shift from transactional payments platform to multi-currency e-wallets with balances, receivables, reporting and statements functionality.
• Integrated real-time payment tracking via SWIFT GPI, reducing outbound payment progress queries by over 90%.
• Integrated push notifications to replace cron jobs, bringing user updates to real time.